"Luck is where Our preparation and Your opportunity meet."
💯 Sales
🗿 Winning
💱 Analytics
💰 Gains
🐓 Growth
Elevating Your Business Through Sales Mastery, Security Expertise, and Unparalleled Coaching.
At SWAGG Consulting, we redefine success in sales, security, and operational excellence. Founded on the principle that "Luck is where Our preparation and Your opportunity meet", we deliver innovative, one-of-a-kind services that bridge the gap between cutting-edge strategies and real-world results. Our approach introduces fresh perspectives unseen in traditional academic frameworks, focusing on proprietary coaching techniques that emphasize prioritization and single-tasking. This drives efficient, effective, high-quality outcomes while minimizing owner and management involvement—freeing you to focus on growth.
Hire SWAGG Consulting today to consult, coach, or transform your business. We'll meet your goals in the most personable, professional way—because your success is our preparation in action. Contact us to get started. #SWAGGConsulting



About SWAGG Consulting
Sales. Winning. Analytics. Gains. Growth.
That’s what SWAGG stands for — and that’s exactly what we build.
Founded in Grand Junction, Colorado, SWAGG Consulting exists to help individuals and organizations see the real architecture behind what they’re building. We don’t do fluff. We don’t do noise. We do clarity — the kind that cuts through pressure, distraction, and comparison to reveal the structure that actually holds.
Our Mission
To help people move with intention by aligning identity, vision, and execution.
We believe that when the center is chosen, the rest finds its place.
Who You’re Working With
Brian C. McRoberts isn’t your typical consultant. He’s not here to impress you with buzzwords or bury you in slides. He’s here to see what others miss.
Brian sees patterns. He believes in structure, wisdom, alignment, gains, and grounding. He’s a master at finding problems, not just on the surface, but deep in the structure where most people never look. He doesn’t just fix things — he builds the frameworks that keep them from breaking in the first place.
He’s not interested in hype. He’s interested in alignment. He’s not here to help you chase someone else’s version of success. He’s here to help you build your own — with clarity, discipline, and a center that holds.


What We Do
We specialize in strategic consulting that brings order to complexity.
What sets SWAGG apart is our revolutionary coaching model, designed for busy leaders and teams. We teach prioritization and single-tasking to eliminate multitasking pitfalls, delivering superior results with less effort. This reduces your direct involvement, empowering your team to operate at peak efficiency, with a touch of versatility.
~Brand & Identity Consulting: Making sure your external message matches your internal mission.
~Structural Diagnostics: Identifying the hidden patterns, pressure points, and misalignments that block progress.
~One-on-One Strategic Sessions: For individuals who need a sounding board with depth, clarity, and zero fluff.
Our services:
~Vision Alignment: Helping founders, leaders, and teams clarify what they’re really building and why.
~ Framework Design: Creating custom systems, workflows, and decision architectures that support sustainable growth.
Whether you’re launching something new or recalibrating something that’s grown sideways, we help you see the whole field — and move accordingly.


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Message from the Founder
As the founder of SWAGG Consulting, I've stepped into sales and security services with a simple truth: integrity isn't optional—it's the edge that wins.
Tired of the shortcuts and shadows that dim our industry? I built this firm on unshakeable standards, sharper insights, and a commitment to deliver honest, high-impact results that enrich clients without compromise.
Let's elevate your success the right way—ethically, profitably, and with undeniable swagg.
Brian McRoberts
Chief Consultant
#STOIC81



